Introduction to Digital Marketing incl. Google Analytics (Blended Learning)
Learn the basics of Digital Marketing.
Minor Award
Course Overview
The purpose of this course is to equip you with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.
This course is scheduled to run 2 evenings a week, Monday and Wednesday, from 6.30 pm to 9.30 pm for 12 weeks.
The initial class and all assessments will take place in the training centre.
Please note all Learners must have competent written and spoken English (CEFR B1 or Higher).
What will I study ?
- Outline the unique characteristics of the web as a marketing medium
- Differentiate digital marketing from traditional marketing practice
- Identify digital marketing strategies and explain their integration with traditional marketing
- Outline the stages of analysis, development, implementation and control of digital marketing campaigns
- Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimisation, online advertising and their application to digital marketing campaigns
- Outline strengths and weaknesses across a range of e-tools
- Develop customised digital marketing campaigns to include the use of e-tools
- Evaluate the effectiveness of campaigns using analytical e-tools
- Plan a digital marketing campaign from inception to completion
- Choose appropriate e-tools to implement a digital marketing strategy
- Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
- Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.
What's the certification?
QQI Level 5 Minor Award Certificate in Digital Marketing (5N1364)
What is the cost?
There is a fee of €200 for this course.
A fee waiver is in place for applicants in receipt of a qualifying social welfare payment. You can check your fee waiver eligibility with Department of Employment Affairs and Social Protection (DEASP), INTREO or your Local Employment Service (LES) office.
Learners in employment may also be granted a fee waiver under the Skills to Advance Initiative. For more details on this please contact Claire at [email protected]
Still have questions?
Contact our Kerry College Admissions Offices – Tralee on 066 714 9696, Killarney on 064 662 2593 or [email protected]
Part-time Courses - FAQs
FET is short for Further Education & Training. Kerry College is an integrated college of FET. This means we do both progression-focused further education programmes and a range of employment-focused skills training programmes.
We enroll twice each year - January and September.
Part-time programmes run on Monday, Tuesday, and Wednesday evenings, Friday afternoons, Saturday mornings, and increasingly online.
This depends on the course you choose.
Some courses have long waiting lists, others - not so much. Places are filled on a first-come, first-served basis so the best advice we can offer is to apply in plenty of time.
We enroll over 1000 applicants to our part-time courses each year - so it's always busy.
As places are offered based on the date of application, our team could be working their way down through the list.
That said, always check.
You can call Mary on our Part-time courses team at 066-7149696.
Although all of our part-time courses are fee-paying, we do have a DEASP Fee Waiver in place for those in receipt of a qualifying social welfare payment.
This is subject to a waiting list and demand for course places.
Most part-time courses run at Kerry College are Minor awards.
A Minor award is commonly referred to as a module - but also as a component certificate or a certificate of unit credit.
These single 'modules' may be completed and certificated individually. All minor awards are linked to a major award that allows learners to collect and build their minor awards and work towards gaining a major award.
Applications for all part-time programmes should be made online - via the Kerry College website or www.fetchcourses.ie
FETCH COURSES is the national application system for all FET course applications.
All new applicants must set up a free account on www.fetchcourses.ie. You must use this to apply for all further education and training progarmmes anywhere in Ireland.
For existing Fetch Courses account holders, login and apply as before.
You can reset your password using your email or mobile phone. When you do, make sure you keep it for future reference.
Bear in mind, FETCH uses your PPS number to identify you - so although you might be able to set up a second account - it won't work properly.
If you're still stuck, contact our Admissions team on 066-714 96 96
No, aside from the DEASP Fee Waiver, all part-time courses are fee-paying.