Skills to Advance – ICDL Digital Marketing
The Digital Marketing module covers the main concepts and skills of digital marketing, such as creating a web presence, optimising content for search engines, using social media platforms, selling online, different types of advertising, and more!
Course Overview
Successful candidates will be able to define different elements of digital marketing, understand what goes into a campaign, and identify the typical goals used. After passing this module, candidates will feel confident carrying out digital marketing tasks effectively and efficiently. They will be able to:
1. Understand key concepts of digital marketing, including advantages, limitations and planning.
2. Understand various web presence options and how to select appropriate keywords for search engine optimisation.
3. Recognise different social media platforms, and set up and use common platforms.
4. Understand how effective social media management assists in promotion and lead generation.
5. Use a social media management service to schedule posts and set up notifications.
6. Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
7. Understand and use analytics services to monitor and improve campaigns.
What are the entry requirements?
- This course is aimed that those who are currently in employment.
- Learners are required to have a minimum B1 CEFR level in English when accessing this course. Kerry College reserves the right to request a copy of a learner's English proficiency certificate.
What will I study?
- ICDL – Digital Marketing (Professional Skills) (ICDL-Prof.DM)
What is the certification?
Digital Marketing (ICDL) (ICDL-09)
Fee Information
This course is offered under the Skills to Advance Initiative. With this, a certain eligibility criteria applies. To find out if you are eligible, contact the Business Support Unit on 066 714 9690 or [email protected].
A fee waiver is in place for applicants in receipt of a qualifying social welfare payment. You can check your fee waiver eligibility with Department of Employment Affairs and Social Protection (DEASP), INTREO or your Local Employment Service (LES) office.
Still have questions?
Call Claire 066 714 96 90 or get in touch by email: [email protected]
Part-time Courses - FAQs
FET is short for Further Education & Training. Kerry College is an integrated college of FET. This means we do both progression-focused further education programmes and a range of employment-focused skills training programmes.
We enroll twice each year - January and September.
Part-time programmes run on Monday, Tuesday, and Wednesday evenings, Friday afternoons, Saturday mornings, and increasingly online.
This depends on the course you choose.
Some courses have long waiting lists, others - not so much. Places are filled on a first-come, first-served basis so the best advice we can offer is to apply in plenty of time.
We enroll over 1000 applicants to our part-time courses each year - so it's always busy.
As places are offered based on the date of application, our team could be working their way down through the list.
That said, always check.
You can call Mary on our Part-time courses team at 066-7149696.
Although all of our part-time courses are fee-paying, we do have a DEASP Fee Waiver in place for those in receipt of a qualifying social welfare payment.
This is subject to a waiting list and demand for course places.
Most part-time courses run at Kerry College are Minor awards.
A Minor award is commonly referred to as a module - but also as a component certificate or a certificate of unit credit.
These single 'modules' may be completed and certificated individually. All minor awards are linked to a major award that allows learners to collect and build their minor awards and work towards gaining a major award.
Applications for all part-time programmes should be made online - via the Kerry College website or www.fetchcourses.ie
FETCH COURSES is the national application system for all FET course applications.
All new applicants must set up a free account on www.fetchcourses.ie. You must use this to apply for all further education and training progarmmes anywhere in Ireland.
For existing Fetch Courses account holders, login and apply as before.
You can reset your password using your email or mobile phone. When you do, make sure you keep it for future reference.
Bear in mind, FETCH uses your PPS number to identify you - so although you might be able to set up a second account - it won't work properly.
If you're still stuck, contact our Admissions team on 066-714 96 96
No, aside from the DEASP Fee Waiver, all part-time courses are fee-paying.