Skills to Advance – ICDL Digital Marketing
This programme is designed to support the continuous growth and development of digital marketing skills in County Kerry. It is aimed at elevating digital marketing and content creation skills with the latest and up-to-date tools, and techniques.
Course Overview
Successful candidates will be able to define different elements of digital marketing, understand what goes into a campaign, and identify the typical goals used. After passing this module, candidates will feel confident carrying out digital marketing tasks effectively and efficiently. They will be able to:
1. Understand key concepts of digital marketing, including advantages, limitations and planning.
2. Understand various web presence options and how to select appropriate keywords for search engine optimisation.
3. Recognise different social media platforms, and set up and use common platforms.
4. Understand how effective social media management assists in promotion and lead generation.
5. Use a social media management service to schedule posts and set up notifications.
6. Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
7. Understand and use analytics services to monitor and improve campaigns.
This programme is designed to support the continuous growth and development of digital marketing skills in County Kerry, ensuring that both companies and individuals can thrive in a competitive market. It is aimed at elevating digital marketing and content creation skills with the latest and up-to-date tools, techniques, and thinking.
The training will consist of a mix of workshops, toolkit provision and mentoring, and will focus primarily on the use of the Discover Kerry platform.
The module covers the main concepts and skills of digital marketing, such as creating a web presence, optimising content for search engines, using social media platforms, selling online, different types of advertising, as well as monitoring and improving campaigns using analytics.
It is suitable for a wide range of candidates: entrepreneurs, employees of small- and medium- sized enterprises, and marketing professionals who want to build and certify their digital marketing skills.
What are the entry requirements?
- This course is aimed that those who are currently in employment.
- Learners are required to have a minimum B1 CEFR level in English when accessing this course. Kerry College reserves the right to request a copy of a learner's English proficiency certificate.
What will I study?
- ICDL – Digital Marketing (Professional Skills) (ICDL-Prof.DM)
What is the certification?
Digital Marketing (ICDL) (ICDL-09)
Fee Information
This course is offered under the Skills to Advance Initiative. With this, a certain eligibility criteria applies. To find out if you are eligible, contact the Business Support Unit on 066 714 9690 or [email protected].
A fee waiver is in place for applicants in receipt of a qualifying social welfare payment. You can check your fee waiver eligibility with Department of Employment Affairs and Social Protection (DEASP), INTREO or your Local Employment Service (LES) office.
Still have questions?
Call Claire 066 714 96 90 or get in touch by email: [email protected]